5 Helpful Amazon Selling Tools
Being an Amazon seller is a lot of work, especially when you’re just getting started. There’s a lot to learn and you don’t always know where to start. You may not even know which tools are out there to help make your job as easy as possible. It can all seem overwhelming until you really get going.
There are plenty of tools you can use to increase your product sales on Amazon. Everything from FBA calculators to tools to help you optimize the keywords used in your listing titles. All of these things are highly important and will make a huge difference in the traffic your listing gets as well as converting more of that traffic into actual sales.
It would be impossible to list every single Amazon seller tool out there but giving this list a read will give you a great idea of some of the best tools to get you started. Read about them and see which tools are a fit for where you feel you’re currently experiencing a weak point in your selling strategy. Then you’ll be able to develop a game plan and see what kind of increased results you get.
1. FBA Calculators
FBA (Fulfillment By Amazon) calculators are a huge asset and tool you should keep in your arsenal ready to use at a moment’s notice. These calculators can do everything from help you figure out what the fees would be if you choose to use the Fulfillment By Amazon option, to help you determine the most effective pricing for your products.
They take into account competitor’s pricing, your specific fees, and the product’s value to give you a price that is competitive while still ensuring you are making money selling on Amazon. All of these things are huge factors in your success as an Amazon seller and would be pretty hard to determine on your own. FBA calculators take a lot of work off your shoulders and provide highly accurate information you’ll be able to use right away.
2. AMZTracker
Not all keyword tools are created equally. AMZTracker has been around the longest meaning it has the most in-depth database because it’s had time to build it up. Other keyword tools are helpful too but AMZTracker is the gold standard.
Keywords are a huge part of making sure your listing gets seen. This tool will help you list your items with words shoppers are actually looking for. Sometimes what you think is important to list in your item’s title or information isn’t what the average consumer will think to search for. AMZTracker will help you find the right way to phrase things to get people to your listing.
AMZTracker can also help show you where your listings are ranking in terms of your keyword categories. This is helpful to know so you have an idea of where to place focus to move up those seller ranks. The higher your listing is when someone searches for your product, the more traffic and sales you’re going to see. You definitely need to use AMZTracker for the best sales results.
3. AmaSuite
This is a little different than some other online tools. AmaSuite is a set of programs you can download directly to your computer and use at any point in time. It does have a keyword tool, but that’s not the only (or even the most important) feature AmaSuite offers.
AmaSuite can help you analyze reviews, and show you what Amazon customers are searching for in real time. If you’re able to analyze your competitor’s reviews and see what complaints they have you’re able to identify opportunities in your market space for hunting down a better product.
Knowing what customers are searching for in real time can help you look at which products you may want to add to your line up. If something seems to be trending right now, and you think you can get that item and list it quickly, go for it. Real-time information about trending searches is really helpful when used correctly.
Just make sure you don’t rely on it for making decisions on products you’ll offer on a long term basis. Trends change quickly so keep watching the results and be agile about the listings you choose to make based on those results.
4. AMZFinder
Negative reviews are going to happen. They’re part of being an Amazon seller and working with the public. Consumers have more chances now than ever to express displeasure with their buying experience or product issues. The great thing about AMZFinder is that it can help you match up negative reviews with order numbers.
Sometimes a reviewer’s name is not the same as the name they used to order your item. With AMZFinder you can hunt down their order and be more proactive about fixing the situation. You’ll know what they ordered and when, so if you reach out to them you have the information you need.
You can talk with them to see if it was a product or a service issue and make decisions based on that. If it’s appropriate to send a replacement or offer a refund you’ll know how to handle that because you’ll know you’re using the right information about the customer and the order they placed.
Remember, Amazon does allow customers to remove or change reviews so if you are able to match things up and reach out in a professional manner (don’t react in anger, take some time to cool down if you need to) the customer will be more likely to go back and update their review with how the situation was handled. This makes AMZFinder a great tool you can’t skip out on.
5. Splitly
If you’ve ever wondered which part of your Amazon listing is dragging you down, there’s now a tool to help you figure out exactly that. Splitly gives you the chance to take your listing and break down each part of it. You can test out changing certain parts of your listing (pricing, description, etc) and see what Splitly’s software estimates how those changes will affect your listing.
Use this tool to isolate which part or parts of your listing are your weak points. Once you’ve adjusted things and seen the Splitly software suggest that your changes are all going to result in increases in traffic or sales, take that information over to your live listing.
Watch your listing for the next few days and analyze the traffic and sales to make sure they’re increasing. If not, go back to Splitly and try tweaking things again. It might take a few rounds of fixing and tweaking things but eventually, Splitly will help you find the right mix and your sales will increase because of it.
By no means are these the only tools out there to help when you’re selling on Amazon but they’re tools to help you get started. If you see these tools making positive changes in your listings, traffic, and profits you can keep using them to keep encouraging that growth.
If you aren’t seeing as much growth as you like, you can always search out some other tools. The idea is to keep using resources and tools available to you to really have the best possible experience. These tools are meant to take stagnant listings and make them products customers just have to have. You won’t ever regret the time you’ve put into researching what’s out there.
Keep trying, and when you find what works, keep sticking with it. Your hard work will pay off, and you’ll be able to enjoy your success, sometimes sooner than you might think. So get out there and start using these tools right away. Time wasted is money lost right now. You can do this.
