Backlink SWOT Analysis Case Study
A recent review of car finance websites resulted in the following backlinks SWOT analysis.
Domain profiles
Keywords Visibility
We took the top keywords relating to car finance, car loans and car credit and ran a rankings report for Google and Bing. Car loan 4u and money supermarket are tied in first page rankings with 61 keywords each in Google. However Car Loan 4u totally tanks in Bing with no ranking for main keywords.
Backlinks History
Backlink history shows carloan4u has had higher velocity of backlinks than its main competitors but has a slowdown in last quarter of 2008 with the same domain diversity. This is probably as result of less site wide links in navigation and footers. Creditplus has less velocity of backlinks history but a greater diversification of where the links are coming from which has always been aspects of a good links profile.
Anchor Text Diversity
Domain Anchor text distribution shows a good distribution of main industry keywords and some brand name links for most sites. This is important due to the recent Penguin update targeting over optimised backlinks so there needs to be linking with brand terms so as to get at least 75-80% share. However, the high proportion of money keywords in Car Loans 4U to brand terms appears unnatural.
Spam Links
Traffic Opportunity
The keyword “Car finance” is the dominating search term in the industry and a forecast shows it will continue to be a dominant keyword in 2013.
Search Engine Visibility Opportunity
Link Building Opportunities
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