Creating Perfect Digital Marketing Reports for Taxi Firms Using AI

In today’s fast-paced digital landscape, taxi firms must leverage technology to stay competitive. One of the most effective tools at our disposal is artificial intelligence (AI). Today, I’ll walk you through how we create comprehensive digital marketing performance reports for local taxi companies using AI assistance. These reports are not just numbers; they tell a story of performance, insights, and opportunities for growth.

What’s Inside the Report?

Our reports consist of several key components that provide a holistic view of the taxi firm’s digital marketing performance:

  • Executive Summary
  • Performance Summary
  • Locations Performance
  • Key Month-over-Month Changes
  • Top Performing Locations
  • Conversion Channels
  • Conversion Channels by Location
  • PPC Search Terms Report
  • Auction Insights Report
  • Organic Search Terms Report
  • Google Analytics Report
  • SEO Link Building Report
  • SEO Keywords Tracking Report

Let’s dive deeper into the elements of the report!

Understanding the Elements of the Report

The core elements of our report include traffic conversion metrics, which show the number of impressions, clicks, and conversions. We break down costs into total advertising costs for the month, cost per click, and cost per conversion.

The report is further segmented into campaigns that represent various towns in Bedfordshire, England, where the taxi company operates. We analyze conversions to show calls from ads, the “call now” button, and booking forms for each location. Additionally, we provide a comprehensive list of actual search terms typed into Google, including their associated costs, cost per click, and the number of conversions.

Traffic conversion metrics in the report

Gathering Data: The First Step

To kickstart the report generation, we rely on Google Ads editor reports for visibility, search terms, and conversion actions. These reports are automatically scheduled to be emailed to us on the first of every month. The visibility report reveals crucial metrics for the initial part of the client’s monthly performance report.

The conversion action report is essential for analyzing different conversions, while the search terms with clicks report provides actual phrases used in Google, along with cost and conversion data. We also download the latest competitor insights report, which gives us visibility on how we are performing against our closest rivals.

Google Ads editor reports for visibility

Preparing the Report: Step-by-Step

Once we gather all the data, the next step is to prepare the report. We download each report into a spreadsheet and clean up the rows and columns for clarity. Following this, we cut and paste the tables into a Microsoft Word or Google Docs document to start the report creation.

Using AI assistance, we begin with a template that includes the table of contents and main headings. We then add the previous month’s PDF report for AI comparisons. The following prompt is used to guide the AI:

You are a Google Ads marketing expert creating monthly performance client reports for local taxi companies. Create an insightful monthly report from enclosed Google Ads reports. Compare this month’s report with the previous month, highlighting any insights. Create any insightful tables, graphs, and charts where necessary. When recommending budget increases, question the client’s ability to handle more business and budget increases.

AI prompt for report creation

Building the Report with AI Assistance

In building the report, I work in canvas mode to iterate with the AI, making amendments and requesting new sections as needed. I also incorporate any new relevant insights, such as company news or seasonal fluctuations that could impact performance.

Once I have the best responses from the AI, I copy and paste them into the Word or Google Docs document. This iterative process allows for a more dynamic and insightful report.

Iterating with AI to build the report

Finalizing the Report

After verifying all information and ensuring accuracy, the report is ready to be sent to the client. This final product is not just a collection of data; it’s a strategic tool that helps taxi firms understand their performance, identify opportunities for improvement, and plan for future growth.

Why Digital Marketing Matters for Taxi Firms

In the competitive landscape of transportation, understanding digital marketing is crucial for the success of taxi companies. Digital marketing allows firms to reach potential customers more effectively, optimize their advertising spend, and improve their overall service delivery.

With the rise of ride-sharing apps and other alternatives, taxi firms must leverage digital marketing to maintain and grow their customer base. This is where our reports come into play—by providing actionable insights that inform strategy and decision-making.

Get in Touch

If you’re a taxi business in need of assistance with digital marketing, we’re here to help! At Digiad Agency, we offer a free 15-minute consultation to discuss your needs and how we can assist you in creating impactful digital marketing reports.

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