Taxi advertising Google ads PPC Case-Study
Google ads Taxi advertising PPC Report sample
Taxi PPC Report Summary
One month’s Local Taxi PPC campaign delivered strong results across nine locations, generating 553 conversions from 958 clicks with a total spend of £1,459.54.
The campaign achieved an impressive 57.72% conversion rate and 17.09% click-through rate, with Berkhamsted leading performance at 149 conversions, followed by Luton with 100 conversions.
Phone calls dominated with 98.2% of all conversions (543 calls), while cost varied significantly between locations – from £0.06 per conversion in Ashridge to £5.95 in St Albans & Harpenden.
With eight out of nine locations achieving conversion rates above 50%, the campaign demonstrates strong targeting and service-to-market fit, though opportunities exist for optimisation in higher-cost areas..
Report 1: Visibility Performance Summary Report |
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| Location | Clicks | Impr | CTR | Cost | Conversions | Cost/Conv | Conv Rate |
| Berkhamsted | 276 | 896 | 30.80% | £375.11 | 149 | £2.52 | 54.00% |
| Luton | 159 | 1,127 | 14.11% | £234.05 | 100 | £2.34 | 62.89% |
| St Albans & Harpenden | 81 | 644 | 12.58% | £175.49 | 29.5 | £5.95 | 36.42% |
| Hemel Hempstead | 124 | 777 | 15.96% | £256.12 | 69.5 | £3.68 | 56.05% |
| Watford | 89 | 953 | 9.34% | £184.93 | 46 | £4.02 | 51.69% |
| Chesham | 107 | 473 | 22.62% | £131.98 | 63 | £2.09 | 58.88% |
| Kings Langley | 34 | 228 | 14.91% | £67.71 | 21 | £3.22 | 61.76% |
| Tring | 87 | 492 | 17.68% | £32.97 | 55 | £0.60 | 63.22% |
| Ashridge | 1 | 16 | 6.25% | £1.18 | 20 | £0.06 | 2000.00% |
| TOTALS | 958 | 5,606 | 17.09% | £1,459.54 | 553 | £2.64 | 57.72% |
Key Observations
- 958 clicks from 5,606 ad views, generating 553 customer inquiries
- Campaign spend of £1,459.54 achieving average cost per lead of £2.64
- Berkhamsted and Luton are top performers (276 and 159 clicks respectively)
- Most locations converting over 50% of clicks into leads
- Phone calls are preferred contact method (543 calls vs 10 online bookings)
Report 2: Conversion Action Performance Summary |
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| Location | Total | Book Online Forms | Call Now Button | Call from Ads | Cost/Conv | Cost |
| Berkhamsted | 149 | 2 | 44 | 103 | £2.52 | £375.11 |
| Luton | 100 | 1 | 67 | 32 | £2.34 | £234.05 |
| St Albans & Harpenden | 29.5 | 1 | 9.5 | 19 | £5.95 | £175.49 |
| Hemel Hempstead | 69.5 | 1 | 15.5 | 53 | £3.68 | £256.12 |
| Watford | 46 | 0 | 11 | 35 | £4.02 | £184.93 |
| Chesham | 63 | 2 | 18 | 43 | £2.09 | £131.98 |
| Kings Langley | 21 | 2 | 5 | 14 | £3.22 | £67.71 |
| Tring | 55 | 1 | 22 | 32 | £0.60 | £32.97 |
| Ashridge | 20 | 0 | 19 | 1 | £0.06 | £1.18 |
| TOTALS | 553 | 10 | 211 | 332 | £2.64 | £1,459.54 |
Key Observations:
- Average cost per conversion across all locations is £2.64
- Location cost efficiency ranking (from lowest to highest cost per conversion):
- Ashridge: £0.06
- Tring: £0.60
- Chesham: £2.09
- Luton: £2.34
- Berkhamsted: £2.52
- Kings Langley: £3.22
- Hemel Hempstead: £3.68
- Watford: £4.02
- St Albans & Harpenden: £5.95
https://docs.google.com/spreadsheets/d/1UGnHo_LMyWWjFuyag9Jnvef1UVbcKU3LowethrZ5FpI/edit?usp=sharing
SEO organic report
Please see visibility and clicks from organic traffic
Redacted for client confidentiality
