2 Ways To Optimize Images For Web And Faster Page Load Speeds

Boost Your Website’s Speed with These Two Image Optimization Techniques

Boosting a website’s speed is essential for a seamless user experience and improved search engine rankings. For those looking to optimize their website’s images, there are two techniques that can significantly reduce loading times without compromising image quality. By implementing these techniques, he or she can enhance their website’s performance and provide a better overall browsing experience for their visitors.


In today’s fast-paced world, patience has become a rare commodity. With so much content out there, users tend to get frustrated with slow-loading websites. Entrepreneurs, business managers, and website owners, therefore, need to focus on ways to improve page speeds to keep the user engaged. One way of doing that is by optimizing images. The following article reviews a video created by WordPress Tutorials- WPLearningLab, which offers two methods of optimizing images to increase a website’s speed.

  1. Why Image Optimization is Important for Website Speed:

Images are the most significant contributor to website sizes. The larger the file size, the longer it takes the page to load. Web users expect quick load times, and optimization can deliver just that. Optimizing images helps to reduce the file size while maintaining quality, which in turn has a direct impact on website speed.

  1. The Two Methods of Image Optimization:

There are two ways to optimize images; using software online or using a WordPress plugin.

a. Optimizing Images Using Software Online:

One way of optimizing images is through software online, such as TinyPNG, JPEG Mini, Kraken, or ShortPixel. ShortPixel, in particular, was introduced in the video as an ideal tool for optimizing images. It offers a free version that allows optimization of 100 images per month, and the paid version offers unlimited optimization.

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b. Optimizing Images Using a WordPress Plugin:

Another method of optimizing images is to use a WordPress plugin. WPLearningLab showed how to use a plugin called ShortPixel that can be installed via the WordPress dashboard. The plugin can be easily configured by following specific steps explained in the video, and once it is scheduled, the plugin automatically optimizes each image that is uploaded.

  1. Benefits of Optimizing Images:

Optimizing images not only reduces the file size and speeds up page load times, but it also offers other benefits.

• Improved User Experience: Faster page speeds create more user satisfaction, leading to more engagement, click-throughs, and conversion rates.

• Ranking Improvement: Page load speed is an integral part of Google’s algorithm, which means faster loading websites tend to rank higher than slower ones.

  1. Other Interesting Findings:

• SiteGround: In the video, the content creator from WPLearningLab recommends hosting websites with SiteGround, stating various reasons why SiteGround is one of the best web hosting providers out there.

• #WPLLCommunity: WP Learning Lab provides a forum for WordPress users to share their experiences by posting videos with the hashtag – #WPLLCommunity.

• Unofficial Ultimate Guide to Elementor course: There is an Unofficial Ultimate Guide to Elementor course waiting list, which is expected to help users create better websites using Elementor.

• Elementor Pro: The video also provided an affiliate link for the premium version of Elementor Pro, which offers even more benefits and features for website building.


Image optimization is an effective way of speeding up your website and improving user experience. It is relatively easy to do, particularly with plugins like ShortPixel, and there is no compelling reason not to optimize your images. Optimizing images reduces file sizes and speeds up page load times, which ultimately leads to satisfied visitors, increased engagement, and higher conversion rates. By following the tips given by WPLearningLab on how to optimize images, you can help your website perform better and keep your visitors engaged.

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  1. How does image optimization help web page speed?
    Optimizing images can significantly reduce file sizes, leading to faster page speeds.

  2. What is ShortPixel, and how does it work?
    ShortPixel is a WordPress plugin that can optimize images for faster loading times. The plugin can be installed through the WordPress dashboard and then scheduled to automatically optimize each image that is uploaded.

  3. Does optimizing images impact Google rankings?
    Yes, optimizing images helps to improve page speeds, which is crucial for Google rankings.

  4. How can I share my WordPress experiences with others on WP Learning Lab?
    You can share your experiences by posting videos using the hashtag #WPLLCommunity.

  5. What is the Unofficial Ultimate Guide to Elementor course?
    It is an online course expected to help users build better websites using Elementor page builder.

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