The internet today is a global village where businesses can easily advertise their goods and services. It is cheaper to project businesses on the internet than other means you can find around. Hence, the more people visiting your website, the more likely you will increase sales and maximize profit in the process.
We will take a look at different of ways of driving traffic to your websites in 2020 and how to target specific audiences who are more likely to be interested in the kind of business or products you sell.
Means of advertising include social media advertising, paid search, and display advertising among others. You can adjust your advertising strategies to suit your business and goals and the kind of audience you want to attract to your website depending on the kind of products and services you offer.
You have to ask yourself questions and have the right answers to those questions to get the result you want. You need to decide if all you are looking for is just more traffic or you want to increase conversions. Deciding between these two will go a long way in helping your business grow.
For example, if what you want is more conversions to your website, then you will need to target high commercial keywords as part of your paid search.
Write attractive Headlines
Headlines are the first impression you can use to grasp the attention of your visitors. Crafting a catchy and irresistible headline can arouse the curiosity of your visitors and will make them click your link to see what you have to offer. Without a compelling headline, no one will click to see what the page or blog entails no matter how good the content may be. You need to understand the importance of how to write irresistible headlines to increase traffic to your website. Hence, it is important to take your time in writing your headlines, it can make a big difference in how much traffic you can generate to your pages.
Create On-Page SEO
Search Engine Optimization is still the cheapest way to get traffic on your website in the long run. Optimizing the contents on your website for search engines is long and laborious task but still a worthwhile and valuable practice that can help increase traffic to your website. Carefully craft your website to include image alt text, internal links that lead to other new contents, and make sure you also have meta descriptions. SEO can just be what will do the magic for your website and in no time you will increase traffic that will also result in increased conversions.
Start Guest Blogging
Having a guest post on your website can help to increase blog traffic and also build your brand to the right audience. Do your due diligence to find out what are the latest techniques that are presently available to ensure successful guest blogging. Guest postings can work in two ways; you can either accept posts from external contributors or you can submit posts to other sites and you can do both.
Search for popular postings and blogs in your niche but pay attention to those who are more engaging, active, and those that generate plenty of social media attention. Make sure you go through the post submission guidelines and adhere to them. Do your due diligence to search and get those that will be engaging to increase relevant niche traffic to your website.
Use Long-Tail Keywords
Make use of long-tail keywords because they account for most of web searches. Once they are included in your paid search and SEO optimisations, you are guaranteed that there will be increase in query based traffic to your website. Long tail keywords can help to drive more organic search traffic to your website from a targeted group of audience or users looking for specific answers to their problems.
Having good contents is not enough. When you put out great content you still have to promote it on your social media channels to create awareness and give it a broad reach. There are several social media channels such as Facebook, Instagram, and twitter among others.
If you own an online store, you can promote your products and services in Facebook pages and groups so that you can get website traffic from users who are interested in buying your goods. Posting ads consistently on Facebook will also increase traffic to your websites.
- Instagram Marketing
Instagram is a good marketing channel for online retailers because it is user friendly and has a larger young audience size. You can reach out to influencers who have huge followers to see if they can share your link in their bio, you can also create affiliates who can market your products and services and get commission in return. You should include links to your website on your posts, Instagram posts, and photos.
LinkedIn is another social media interactive channel for business professionals who look to meet people in their niche and also network. You can get a sizable amount of traffic from LinkedIn. Businesses use LinkedIn to promote their services to thought leaders and senior personnel of corporations. Hence, adding a link in a LinkedIn post or paid ad can go a long way in generating traffic to your website.
- Twitter Marketing
You can easily project your business to business content on Twitter because it has a lot of users from across the globe interacting on a daily. What you can do on Twitter is to share a link or retweet link tagging some of your followers who have a sizable amount of followers, you can also include hashtags to rank high on the feeds. This will enable your tweet to get more visibility and you can reach a broader audience.
Build Out Your Backlinks
Backlinks are one of the major components in SEO. Having an external site link implies that your website is relevant and trustworthy to the words on the post or page and Google recognizes this. Backlinks are capable of driving traffic to your website. Visitors might click your links to see what you have and this can lead to increase in conversions.
Adding New Products & Content
How well your website ranks is a function of how recent or fresh the contents are. Hence, to increase traffic to your website and make it SEO compliant, you will need to update your website with new contents on a regular basis. Aside, the fact that this is a good SEO move, it also keeps your users coming back to your site since they know they are likely to find new content. Hence, having fresh content on your website is one thing you should ensure to keep users engaged and coming for updates. This will go a long way in increasing traffic to your website.
Start a Podcast
If you have something to say then creating podcasts is one of the ways you can command huge traffic to your website. Podcasts will help to create brand awareness, nurture your relationships with customers, it is also a good SEO move, most people can easily grasp and relate to podcasts as it looks more real and have more direct impact.
Giveaways & Contests
If you have regular giveaways and contests, it will make users visit your website regularly to see what you have new for them. It is a superb ecommerce strategy that can help to boost traffic and keep people coming back to your website. You can also incorporate a social component to you campaign so that it can ignite the attention of more users.
When users enjoy your contests and giveaways, it gives you the opportunity to engage them and you will get to know more about them and what are their areas of interest.
You can increase traffic to your website through regular YouTube video content and ads. You can add links and annotation links to your description and video. You can also find YouTubers who can share your links on their videos. Make sure you create at least a video in a week and be consistent about it. YouTube is the second biggest search engine after Google, who also own it, so doing this will a long way in driving traffic to your website.
Mix Things Up
There is no specific formula that guarantees success in online marketing. You should just try to be creative by trying a few things and see which one works. You can vary the format and length of your content in such a way that it will be appealing to different readers and visitors that come across your headlines.
With the techniques highlighted here, you can increase traffic to your website in 202 and you will increase conversions in the process.