As an experienced SEO writer, I have learned that using the right keywords is crucial for any successful content marketing campaign. That’s why I always rely on Google Keyword Planner for my keyword research. In this blog post, I’ll share with you my step-by-step process on how to use the tool effectively, and how you too can use it to optimize your content for search engines in 2022. Let’s dive in!
As an SEO content writer, I know that keyword research is an important aspect of SEO and Google Ads. Understanding the keywords your target audience is searching for can help you refine your content and targeting, ensuring that your website ranks higher on search engines and your ads reach the right people. Google Keyword Planner is an effective tool that can be used to conduct keyword research and create an effective keyword strategy. This article will provide a step-by-step guide and explain how to use Google Keyword Planner for successful Keyword research in 2022.
Accessing Google Keyword Planner and Getting Started
To access Google Keyword Planner, you first need a Google Ads account. If you don’t already have one, create a new account. Once you’ve logged in, click on the ‘Tools and Settings’ icon in the top-right corner, followed by ‘Keyword Planner.’ You will then be brought to the keyword planner dashboard where you can begin your research.
Searching for Keywords Using Products and Services
To begin, enter the product or service that you wish to target with keywords into the search box and select ‘Get Results.’ This will display a list of keywords related to your product or service, as well as additional information such as search volume, competition, and average cost per click. You can then refine your search further by selecting the ‘Keywords Options’ button and selecting your preferred options.
Finding Keywords Using Your Website or a Single Page
If you already have a website or landing page, you can use that to seed your keyword research. Simply enter the URL into the search box, and Google Keyword planner will generate potential keywords based on the content on your site.
Reviewing Keyword Search Volume and Google Ads Bids
When conducting keyword research, it’s important to analyze the search volume of potential keywords. The higher the search volume, the more traffic you can expect to receive from that keyword. Additionally, Google Ads bids will also impact your ranking for a given keyword, so looking at the average cost per click for each keyword can give you an idea of how competitive each keyword is.
Using ‘Refine Keywords’ in the Keyword Planner
Google Keyword Planner also offers a ‘Refine Keywords’ feature that you can use to further refine your keyword search. This feature allows you to filter results based on specific criteria such as search volume, competition, or relevance.
Adjusting Targeting and Using Filters
You can also adjust your targeting to ensure that you are reaching the right audience based on factors such as location, language, and device. Using filters can help you identify keywords that are more likely to convert into traffic or sales, allowing you to create a more effective keyword strategy.
Downloading a Keyword List for SEO
Once you have narrowed down your list of potential keywords, you can download them into a CSV file for further analysis. This can be useful for identifying any trends or patterns in your keyword selection, as well as tracking your progress over time.
Creating a Keyword Plan and a Google Ads Campaign
Once you have identified your target keywords, you can use them to create a keyword plan and a Google Ads campaign. The keyword plan allows you to review your selected keywords and their estimated search volume, while the Google Ads campaign uses those keywords to target your audience with relevant ads.
Google Keyword planner is an effective tool that can assist with your SEO and Google Ads campaigns. By using this guide, you should be able to use Google Keyword Planner to conduct thorough keyword research and refine your keyword strategy for 2022.
Can I use Google Keyword Planner for free?
Yes, Google Keyword Planner is free to use. However, you do need a Google Ads account to access it.
How do I know which keywords to target?
By analyzing search volume, competition, and relevance, you can identify which keywords are more likely to convert into traffic or sales.
Can I target multiple locations with Google Ads?
Yes, you can target multiple locations based on factors such as location, language, and device.
How often should I conduct keyword research?
You should ideally conduct keyword research on a regular basis to ensure that your strategy is up-to-date and effective.
Can I use Google Keyword Planner for organic search engine optimization?
Yes, Google Keyword Planner can be used for both organic SEO and Google Ads campaigns.