If you want to boost your search engine rankings, one of the best ways to do it is by researching your competitors’ keywords. By analyzing the keywords that your competitors are using in their web content and search engine optimization (SEO) tactics, you can gain valuable insights into what’s working well in your industry. But what if you don’t have the budget to subscribe to paid tools like Ahrefs and SEMRush? Fear not! This guide will show you how you can master competitor keyword research using free tools like Moz, ChatGPT, SpyFu, and Google Keyword Planner.
Step 1: Find Similar Websites Using Moz, ChatGPT & SpyFu
The first step in conducting competitor keyword research is to find similar websites in your niche. In this case, we’ll be using Moz, ChatGPT, and SpyFu. Moz and ChatGPT are both excellent tools for finding websites in your industry, while SpyFu can help you see what keywords your competitors are targeting.
To use Moz and ChatGPT, simply enter your target keyword into the search bar. The results will show you a list of related websites in your industry. Analyze each website’s ranking, domain authority, and backlinks to identify the top competitors in your niche.
To use SpyFu, enter a competitor’s domain into the search bar. The result will show you information about their most profitable keywords and the ads they are running. Use this data to get an idea of what’s working well for your competitors and how you can adjust your own SEO strategy.
Step 2: Find Your Competitors’ Top-Performing Content
Once you have identified your top competitors, the next step is to find their top-performing content. This will give you an idea of what keywords they are targeting and which ones are working best for them.
To find your competitors’ top-performing content, start by using Google search. Simply enter your competitor’s website into the search bar and look at the top-ranking pages. Analyze the content on each page to get an idea of what keywords they are targeting.
You can also use tools like Moz and SpyFu to find your competitors’ most popular pages. Moz’s “Top Pages” feature shows you the pages on your competitor’s site that have the most backlinks. SpyFu’s “Top Pages” feature shows you the pages on your competitor’s site that get the most traffic.
Step 3: Analyze Your Competitors’ Content
Now that you have identified your competitors’ top-performing content, it’s time to analyze it. Look at the content on each page to get an idea of which keywords your competitors are targeting.
Make a list of the keywords you find and analyze them using a tool like Google Keyword Planner. This will give you an idea of how many people are searching for each keyword and how difficult it will be to rank for them.
Step 4: Create a List of Relevant Keywords
With your competitor analysis complete, it’s time to create a list of relevant keywords. This list should include the keywords your competitors are targeting, as well as any other related keywords that you want to target.
Use tools like The Hoth, Keywords Everywhere, RankingGap, and Wordstream to find additional keywords for your list. These tools can show you the search volume and difficulty of each keyword.
Step 5: Use Your List of Keywords to Optimize Your Content
With your list of keywords complete, it’s time to start using them to optimize your content. Add relevant keywords to your website’s meta tags, headers, and content. Make sure you avoid keyword stuffing, which can hurt your search engine rankings.
Mastering competitor keyword research is an essential part of any successful SEO strategy. By using free tools like Moz, ChatGPT, SpyFu, and Google Keyword Planner, you can gain valuable insights into what’s working well in your industry and adjust your own strategy accordingly. Don’t hesitate to create a list of your competitors’ keywords and use them to optimize your own website and content. Start your free competitor keyword research now and increase your chances of getting better rankings and more traffic!
- Is competitor keyword research important for SEO?
Yes, competitor keyword research is crucial for SEO as it helps you identify what your competitors are ranking for, what keywords work best in your industry, and can aid in building your optimization strategy.
- What are some free tools for conducting competitor keyword research?
Free tools for conducting competitor keyword research include Moz, ChatGPT, SpyFu, Google Keyword Planner, The Hoth, Keywords Everywhere, RankingGap, and Wordstream.
- How do I find my competitors’ top-performing content?
Use Google search to enter your competitor’s website into the search bar and look at the top-ranking pages. Analyze the content on each page to get an idea of what keywords they are targeting. Additionally, tools like Moz and SpyFu can show you the pages on your competitor’s site that get the most traffic.
- How many keywords should I target on my website?
There is no definitive answer to this question, but it is always valuable to have a balance of highly targeted and broader reaching keywords that accurately reflect your product or service.
- Can I optimize my website for too many keywords?
Yes, optimizing your website for too many keywords can be counterproductive. Target keywords that are relevant to your content, and avoid keyword stuffing as it violates SEO best practices.