Keyword Research 2018 & Beyond

Mastering Keyword Research in 2018 and Beyond: Expert Tips and Strategies

Are you struggling to find the right keywords for your website or blog? Do you feel lost in the sea of search engine optimization (SEO) techniques? If you answered “yes” to any of these questions, then this blog post is for you! In this article, we will provide you with expert tips and strategies on how to master keyword research in 2018 and beyond. By implementing these tactics, you’ll be able to rank higher on search engines, increase traffic to your website, and ultimately achieve your online goals. So, let’s get started and dive into the world of keyword research together!


Are you a content creator or a blogger looking for effective ways to get your content to rank high on search engines? Do you struggle to find the right keywords and phrases that could help your target audience find you easily? Worry no more! In this review of the WordPress Tutorials – WPLearningLab video, you will gain key insights and tips into mastering keyword research in 2018 and beyond.


Why Keyword Research Is Important

How to Conduct Keyword Research

Tools for Keyword Research

Using Keywords for Blog Posts

Why Keyword Research Is Important:

Before we delve into how to conduct effective keyword research, let’s first establish why it is important. Keyword research is vital for the success of any content creation that requires visibility online. It is the foundation of SEO and helps you discover what your potential readers are searching for when looking for content like yours. By developing a strong keyword research strategy, you are positioning your content to rank higher on the search engine results page (SERP), which in turn increases visibility to your target audience and the potential for high organic traffic.

How to Conduct Keyword Research:

The WPLearningLab tutorial walks you through a simplified and comprehensive process of conducting keyword research. Here’s an overview of the steps:

  1. Start with your niche or topic
  2. Brainstorm relevant keywords and phrases
  3. Utilize online tools for keyword research
  4. Analyze the search volume and competition of each keyword
  5. Select the appropriate keywords for your content
  6. Monitor and adjust as necessary

Tools for Keyword Research:

While it’s possible to conduct keyword research without any tools, it is advantageous to utilize the tools available to simplify the process and increase efficiency. Below are some of the free tools that are discussed in the video tutorial:

-HyperSuggest: This tool provides a comprehensive analysis of top google, bing and youtube searches while also recommending the most popular keywords and topics.

  • Keywords Everywhere: This add-on can be easily installed in your Chrome or Firefox browser. It uses Google’s Keyword Planner to give specific relation data centered around any online research.
    -Google Keyword Planner: This is a free tool that helps you analyze keyword search volumes and average cost-per-click prices. It is essential for determining which keywords to include in your content.

Using Keywords for Blog Posts:

After conducting thorough keyword research and selecting the appropriate keywords, it’s essential to incorporate them authentically and fluidly within your content. Here are some tips for using keywords for blog posts:

  1. Use keywords at the beginning of the title
  2. Use a keyword at the beginning of the first paragraph
  3. Use long-tail keywords throughout the body of the content
  4. Use keywords in image file names and captions
  5. Do not overuse keywords as this may negatively impact readability and affect your search rankings.


Conducting effective keyword research is essential in getting your content to rank high on search engines and gain visibility with your target audience. By utilizing the tools and strategies discussed in the WPLearningLab tutorial, you can effectively push your content to the top of the SERP.


  1. Do I need to pay for keyword research tools?
    No. You do not need to pay for keyword research tools. The video tutorial gives you access to free tools like Google Keyword Planner and Keywords Everywhere.

  2. Are there any other resources available for WordPress education?
    Yes! In addition to the WPLearningLab tutorial, you can also join the private Facebook group for more information and attend the free WP & Online Marketing Summit for Beginners on June 18, 2019.

  3. Can you share your WordPress success stories?
    Yes! Share your WordPress success videos with hashtag #WPLLCommunity.

  4. What do I need to know about Elementor Pro?
    You can get the Elementor Pro with an affiliate link and get on the waiting list for the unofficial ultimate guide to Elementor course with no obligation.

  5. Where can I find the link to Keywords Anywhere?
    The link to Keywords Anywhere is also included in the video tutorial, and you can easily install it in your browser to start using it.

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