Video is one of the most effective tools for grabbing attention, building brand awareness, and boosting engagement. It’s no surprise that 96% of brands say video has helped increase awareness, while 78% of online consumers prefer learning about products or services through video. Social videos generate over 1,200% more shares than text and images combined, and viewers retain 95% of a message when watching a video, compared to just 10% when reading text.

Video also drives action. 93% of marketers report a positive ROI from video marketing, and 82% of consumers have been convinced to make a purchase after watching a brand video. Adding a video to a landing page can boost conversions by up to 80%, and 87% of companies say it has directly increased their sales. Simply put, video doesn’t just inform—it converts.