Truck Dealer Marketing
Digiad Agency runs and promotes truck dealerships, including SEO, paid advertising, Social Media, market place syncing, video creation and Google business profile optimisation.
Truck Dealer Marketing Services
Are you a truck dealer looking to dominate your market online? At Digiad Agency, we’re not just marketers—we also run our own truck and car dealership.
This firsthand experience gives us unparalleled insight into the market, positioning us perfectly to help commercial vehicle businesses like yours stand out.
From Google SEO and paid ads, to social media, video content, and marketplace syncing, our strategies are designed to drive real leads, move stock faster, and elevate your brand.
Let us handle the marketing so you can focus on what you do best: selling trucks.
Below are our six truck marketing activities and costings.
1
Search Engine Optimization (SEO)
STRATEGY: On-Page SEO
Optimize website technical elements and content
Website Speed Optimization
Compress images, optimize scripts, and implement caching
Image Optimization
Appropriately sized listing images with auto-removal
Content Marketing
Monthly blog posts with industry-related news
Landing Page Development
Create and optimize pages for key services
Keyword Research
Regular research to identify high-value search terms
STRATEGY: Off-Page SEO
Build site authority through strategic external linking
Link Building Campaigns
Targeted link acquisition from high-authority sites
Business Directory Listings
Optimize profiles on relevant commercial vehicle directories
Industry Website Partnerships
Establish relationships with automotive and transportation businesses
2
Pay Per Click Advertising (PPC)
PLATFORM: Google Search Ads
Target high-intent buyers actively searching
Geographic Targeting
Focus on UK and top international importing countries
Keyword Strategy
Target specific truck models and commercial vehicle terms
Ad Copy Optimization
Compelling copy highlighting unique selling points
PLATFORM: Microsoft Search Ads
Expand reach beyond Google for additional market share
Bing Network
Campaigns across Bing and associated platforms
Demographic Targeting
Target business decision-makers on Microsoft platforms
Performance Tracking
Conversion tracking to optimize campaign performance
3
Social Media Marketing
Focus on building engagement with both UK and international audiences through strategic social media management:
- Increase follower count through targeted page promotion
- Post regularly about new truck listings and industry news
- Engage in relevant commercial vehicle groups
- Targeted advertising for international buyers
- Share real-time truck listings and inventory updates
- Participate in industry conversations
- Connect with transportation influencers
- Share company news and team updates
- Create visually appealing posts showcasing inventory
- Use Instagram Stories for featured trucks
- Implement strategic hashtags for discovery
- Share behind-the-scenes content
4
Marketplace Listing
Expand your inventory’s reach by syncing your truck listings to leading truck marketplaces including:
Autotrader
One of the UK's largest vehicle marketplaces with millions of monthly visitors.
Commercialmotor.com
Specialized platform for commercial vehicles with targeted industry audience.
Trucklocator.co.uk
Excellent marketplace with dedicated trucks and plant equipment section.
Automated Listing Synchronization
Set up systems to automatically keep inventory updated across all platforms
Listing Optimization
Ensure listings stand out with compelling descriptions and optimized images
Performance Tracking
Monitor which platforms drive the most quality leads
5
Video Marketing
Create Truck Video
Create engaging video content for truck inventory
- Create video walkarounds using existing listing images and descriptions
- Highlight key features and specifications in an engaging format
- Add professional voiceovers for international appeal
Distribution Strategy
Ensure videos reach the widest possible audience
- Upload videos to YouTube with optimised titles
- Embed videos on website to improve user experience
- Share across market places and social media platforms
PRO TIP: Video content receives 1200% more shares than text and image content combined, making it an essential component for increasing your inventory’s visibility.
6
Google Business Profile
Maximize your local presence and improve visibility in Google Search and Maps:
Profile Optimization
Regular Updates
Keep business information current including hours and contact details
Photo Management
Add new photos monthly to showcase facility and inventory
Service Descriptions
Optimize descriptions with relevant keywords
Engagement & Reviews
Review Management
Actively respond to all reviews to show engagement
Google Posts
Create weekly posts about inventory and promotions
Q&A Monitoring
Monitor and respond to profile questions
7
Budget & Activity Planning
We offer flexible plans to accommodate your marketing goals and budget constraints:
Additional Notes:
- All plans include detailed monthly reporting and performance analysis
- Hourly rate is fixed at £25 per hour for all services
- Ad spend budgets are separate from service costs and will be determined based on campaign goals
- Flexible scheduling allows for hour allocation adjustments based on current priorities
RECOMMENDATION: The Growth Plan (15 hours/month) offers the optimal balance between cost and comprehensive marketing coverage for most commercial truck dealers.
Next Steps
Thank you for considering our marketing proposal for Commercials. We’re confident that our comprehensive approach will significantly enhance your online presence and drive quality leads to your business.
To move forward with implementing this marketing plan, we recommend scheduling a consultation to discuss your specific needs and customize the approach for optimal results.
