Reporting Services

Clear Digital Reporting That Helps You Make Better Marketing Decisions

Get easy-to-understand reporting across your website, SEO, paid campaigns, and user behaviour. Digiad helps businesses turn raw data into practical insights using Google Analytics, Google Search Console, Google Data Studio and Microsoft Clarity.

15+ years of digital marketing, analytics, SEO and paid media experience across agency, in-house and freelance roles.

Digiad Reporting Dashboard

Organic Sessions

12,840

+23% MoM

Conversions

348

+17% MoM

Avg. Position

4.2

+1.3 positions

CTR

6.8%

+0.9%

Traffic by channel

Organic
72%
Paid
18%
Direct
10%
GA4 Search Console Looker Studio Clarity

Reporting Without the Confusion

Many businesses have access to data, but not to clear answers. Digiad Reporting Services helps you understand what is happening on your website, where leads and traffic are coming from, what content is performing, and where users are dropping off. Instead of overwhelming dashboards, the focus is on actionable reporting that supports better business decisions.

Simple, Business-Focused Dashboards

No confusing data overload โ€” just the metrics that matter to your business goals.

SEO, PPC & Website Visibility

See performance across all channels in one place, from organic traffic to paid campaigns.

Lead & Conversion Tracking Clarity

Understand exactly which channels and pages are driving valuable enquiries and sales.

Monthly Insights, Not Just Numbers

Receive written commentary explaining what the data means and what to do next.

Reporting Setup & Configuration

From GA4 setup to custom dashboards, your tracking is properly configured from day one.

Ongoing Reporting Support

Regular check-ins and support to ensure your reporting stays accurate and useful.

Our Reporting Services

Google Analytics

Track users, traffic sources, conversions and on-site performance with GA4.

Learn more โ†’

Google Search Console

Understand search visibility, keyword performance and indexing issues.

Learn more โ†’

Looker Studio

Transform your data into clear visual dashboards for easy, shareable reporting.

Learn more โ†’

Microsoft Clarity

See how visitors actually use your website with heatmaps and session recordings.

Learn more โ†’
Core Service

Reporting That Connects Marketing Activity to Real Results

Digiad creates reporting systems that help business owners and marketing teams understand performance across channels. Whether you need monthly reports, campaign reporting, lead tracking, ecommerce measurement, or a full dashboard setup, the goal is to provide clarity on what is working and what needs improving.

  • Understand traffic, leads and conversions
  • Track campaign performance across channels
  • Identify content and landing page opportunities
  • Report on SEO and PPC in one place
  • Turn data into practical next actions

Need better visibility on your marketing performance?

Request a reporting audit โ†’

15+

Years experience

GA4

Certified setup

4

Reporting platforms

360ยฐ

Channel visibility

Google Analytics

GA4 Reporting

Traffic source reporting
Conversion & goal tracking
Landing page performance
User behaviour analysis
Campaign attribution
GA4 setup review & audit

"Know which channels are generating valuable traffic โ€” not just visits."

Google Analytics Reporting

Google Analytics Reporting

Use Google Analytics reporting to measure how users find your site, what they do when they arrive, and which channels drive conversions. Digiad helps configure and report on the metrics that matter most to your business, from traffic quality to conversion journeys.

Get a GA4 Review
Search Console Reporting

Google Search Console Reporting

Search Console reporting helps you understand how your website performs in Google Search. Digiad uses this data to identify keyword opportunities, page-level SEO improvements, click-through rate issues, indexing problems and content gaps.

Request a Search Audit

Google Search Console

SEO Visibility

Keyword & query insights
Clicks, impressions & CTR
Top-performing pages
Indexing & coverage
Technical SEO issues
Content optimisation

"See how your website is performing in search and where SEO growth can come from."

Looker Studio (formerly Google Data Studio)

Custom Dashboards

Custom dashboard setup
Visual KPI summaries
Multi-channel reporting
Executive report views
SEO + PPC combined
Client-friendly design

"Stop switching between platforms and view your performance in one simple dashboard."

Looker Studio Dashboard Creation

Google Data Studio Dashboard Creation

Digiad builds custom reporting dashboards in Looker Studio (formerly Google Data Studio) so you can view your key metrics in one place. Dashboards can combine data from Google Analytics, Search Console, Google Ads and other sources to provide a clean visual summary for decision-making.

Get a Custom Dashboard
Behaviour Reporting

Microsoft Clarity Behaviour Reporting

Numbers tell you what happened. Microsoft Clarity helps show why it happened. Digiad uses Clarity to analyse user behaviour through heatmaps, click patterns and session recordings, helping identify friction points and opportunities to improve user experience and conversion rates.

Analyse User Behaviour

Microsoft Clarity

User Behaviour Analysis

Heatmap analysis
Session recording review
Rage & dead click insights
Scroll depth behaviour
UX friction spotting
Landing page improvements

"Understand where users hesitate, get confused, or drop off โ€” and improve your site accordingly."

What's Included in Digiad Reporting Services

Account Review

Full audit of your current analytics, reporting tools and tracking setup.

Tracking Checks

Verify measurement is accurate โ€” tags, goals, events and conversion paths.

Custom Dashboards

Built-to-order Looker Studio dashboards combining all your key data sources.

Regular Reporting

Monthly or one-off reporting delivered with clear written commentary.

Insights & Recommendations

Practical written guidance on what to do next based on your data.

Multi-channel Support

Coverage across SEO, PPC and website performance in a single report.

Consultation Calls

Optional call to walk through findings, ask questions and plan next steps.

GA4 Setup & Audit

Ensure your GA4 property is configured correctly for reliable data capture.

How It Works

A simple, structured approach to better reporting.

STEP 01

Audit

Review your current analytics, reporting tools and tracking setup to identify gaps and opportunities.

STEP 02

Setup

Configure dashboards, reporting views and key performance metrics tailored to your business.

STEP 03

Analyse

Monitor performance and identify trends, issues and opportunities across all marketing channels.

STEP 04

Improve

Provide practical recommendations to improve traffic, conversions and reporting clarity.

About Digiad

Why Work With Digiad

Digiad Reporting Services are backed by extensive hands-on digital marketing experience across SEO, PPC, web analytics, reporting, ecommerce tracking and CRO. With over 15 years of experience โ€” including roles at Ladbrokes Coral and Carphone Warehouse โ€” the focus is always on practical business-focused insight, not just technical setup.

  • 15+ years in digital marketing and reporting
  • Experience across in-house and agency environments
  • GA4, Looker Studio, Search Console and Clarity expertise
  • Reporting for SEO, PPC, ecommerce and lead generation
  • Practical business-focused insight, not just technical setup
  • Corporate experience with Ladbrokes Coral and Carphone Warehouse

Eric Muhanji

Founder, Digiad Agency

LinkedIn Profile

15+

Years Experience

4

Analytics Platforms

Agency

& In-house Roles

B2B/B2C

Across sectors

Experienced across GA4, Looker Studio, Tag Manager, Search Console, Microsoft Clarity, AHREFS, Semrush, CallRail and more.

Frequently Asked Questions

Digiad uses Google Analytics (GA4), Google Search Console, Looker Studio (formerly Google Data Studio) and Microsoft Clarity as the core reporting toolkit. These four platforms provide comprehensive coverage of website performance, search visibility, custom dashboards and user behaviour.

Yes. Digiad builds tailored dashboards in Looker Studio that pull data from your specific sources โ€” Google Analytics, Search Console, Google Ads and more โ€” all in one clean, easy-to-read view designed for your business needs.

Both options are available. You can request a one-off reporting audit to review your current setup and identify improvements, or opt for ongoing monthly reporting with regular written insights and recommendations.

Yes. Creating combined reporting dashboards that bring together SEO, PPC and website analytics into a single view is one of the core services. This removes the need to switch between multiple platforms to get a clear picture of performance.

Absolutely. GA4 setup, audit and configuration is included as part of reporting services. This covers goal and event tracking, conversion paths, campaign attribution and ensuring your data is captured accurately.

Yes. Clarity reveals how users interact with your website through heatmaps, session recordings and click analysis. This helps identify friction points, confusing layouts or drop-off areas, leading to targeted UX improvements that support better conversion rates.

Get Started Today

Need Clearer Marketing Reporting?

If you want to understand what your marketing data is really saying, Digiad can help you set up clean dashboards, improve tracking, and provide reporting that leads to action.

Request a Reporting Audit

No commitment required. We'll review your request and be in touch within 1 business day.