Building effective footprints is a must for any link builder or SEO wanting to scrape the search engines. Whereas we all think we have it wrapped up after a lot of experience working with footprints every day, there is always something new to learn. Looplines of Scrapebox introduced the idea of “minimum effective dose” which can help stop extending a footprint from being too long. The idea is to use minimum effective keywords in order to return results while discarding non-essential keywords such as “proudly” in “proudly powered by”.